Outdoor signage has been a staple of business marketing for years. It is a cost-effective marketing tool that serves many purposes such as branding, advertising, wayfinding, establishing professionalism, and differentiation. It is also an effective form of captive audience advertising that can promote your products and services to customers in a captivating manner.
The key to effective captive audience advertising is providing valuable content that will build a relationship with your target customers. This is not done by sharing bland promotional messages and begging for sales, but through the use of a unique tone of voice that speaks to your audience in a personal manner. You must be able to capture the attention of your audience, and this can only be accomplished through a striking visual design and messaging that is instantly recognizable.
One of the most important aspects of your captive audience advertising is to establish what your brand offers and how it differs from its competition. This is referred to as your unique selling proposition (USP) and should be clearly defined in your signage. For example, if your company provides a high quality service that you can confidently stand behind, then this should be highlighted in your signage. This will instantly attract prospective customers and set you apart from the competition.
The message in your signage should be kept short and concise. Studies show that humans have an average attention span of just eight seconds, so you will not have much time to grip your potential customer’s attention. You should also avoid using too much text as this can be quite overwhelming for the viewer. Ensure that your fonts and colours are contrasting for optimal readability. Use a dark color on a white background for your text as this will instantly grab the attention of your prospects.
You can enhance the aesthetic appeal of your sign by adding textures and shading to it. This will add a depth to the sign and make it pop on the street, attracting passersby. You can incorporate this by choosing different fonts and prints, or by placing lights around your signage to cast strategic shadows.
The location of your signage is also critical, as this will determine whether it is visible to your target audience or not. Your signage should be positioned where passersby can see it easily, such as at the entrance to your business or by a bus stop. It should also be free from any obstructions, as this can hinder your signage’s ability to draw in the crowds. Tech-forward digital signages are an excellent option for grabbing the attention of your target audience and can be enhanced with interactive content that will encourage engagement and brand recognition.
Getting noticed by potential customers and clients is your #1 priority as a business. Effective, eye-catching brand building and promotional outdoor signs custom crafted by the #1 sign company in Fresno, Signs are the best way to make a significant impact and increase customer flow. We design, fabricate, and install every type of exterior signage you can imagine, including pole signs, dimensional letter signs, window displays, portable signage, vehicle wraps, storefront signs, and more. From a single sign element to full signage collections, our exterior signage will help you achieve new market success.